There’s been much excitement around the Feed the Children offices all over the world since our big announcement in June! From Honduras to the Philippines, Washington DC and back, our new logo and our new brand has brought our staff much energy and enthusiasm for the future.
I’ve heard great reports from our donors and corporate partners that the messaging behind our new voice is just what the industry has been waiting for. And I’ve been thankful to hear from the children that we serve feedback like: “we like the new bright colors!”
I’ve been saying for 2 years that it is a new day at Feed the Children but it is another thing to live it. It’s another thing to become what you always wanted to be when your grew up. And this is what I see we are becoming:
- An organization that is willing to take risks
- An organization that tells the truth about how great the needs are around the world
- An organization that has character– treating people the way we’d want to be treated
- An organization that not only dreams big, but puts actions behind them
- An organization that is not everything that it could be right now, but one that is certainly on the path to get there.
As someone said to me recently, “We’re not your grandma’s Feed the Children anymore.” Not that we don’t love grandmas and need the support of grandmas (because we really do!) But together with my great team, we are building the next generation hunger relief and development organization. We desire to think on the cutting edge of what is not yet, joining together with other partners who want to be a part of the movement to defeat hunger!
One of those things that historically Feed the Children hasn’t done a lot of is celebrate our milestones. We are often eager to rush on to the next thing. Because hey, childhood hunger is a BIG problem and so we’ve got a lot of work to do — so we tend to forget sometimes that life is best lived when our work includes marking victories.
For this reason and so many more, I was delighted to travel to Kenya this month, along with my wife Elizabeth to join with our Africa team and country directors for the brand launch in Africa! The all-day event we shared with over 300 persons in attendance was one of the most joyous days in my tenure at Feed the Children.
Honored guests gave speeches and stuck around to cut the cake with us.
Children who are part of one of our school feeding programs performed songs.
And I was able to give a presentation about what this new Feed the Children is all about and hear a response from Seintje Veldhuis, regional director of African programs.
It was a day to take a step back and remember how far we’ve come. And to be thankful for all that we can do.
Did you know that we feed over 200,000 children in the country of Kenya alone?
Did you know that we work in over 800 communities in Malawi?
Did you know that hundreds of children in Uganda are receiving de-worming medication because of Feed the Children?
I couldn’t be prouder.
Feed the Children friends and staff, we’ve got a lot to celebrate. And we should do it more often!