Recently I shared with you some of my thoughts about my first 90 days as CEO of the American Diabetes Association. And today I want to take that conversation one step further and bring you up to speed with more of the specific plans taking shape right now at the Association.
Over the last several months, the team and I have been working on a plan to increase revenue so that we can fund even more research, programs and advocate in even more effective ways for those persons living with diabetes.
Last month, at a national Townhall meeting, I announced some organizational changes and a realignment to streamline operations, improve efficiencies, and focus efforts toward the future.
Here are some of the highlights:
At the Home Office in Alexandria, VA, we are-
- centralizing our publications operations into a single department to maximize revenue and net income opportunities
- adding staffing in our Type 1 and Type 2 program offices including expertise nutrition, exercise physiology, and psycho social behavioral change
- rolling out new community based and population health focused programs
- creating a new business intelligence function to drive highly integrated business development processes and revenue diversification;
- creating a new position focused solely on volunteer engagement throughout the organization.
In the field offices across the country, we are-
- building a structure designed to greatly enhance engagement with you, our volunteers as well as donors and other supporters across the country.
- centralizing operations with a new regional infrastructure in support of all of our local offices, which will allow for greater emphasis on strategy and development of best practices at the regional level as well as greater emphasis on stewardship and fundraising at the local office level.
All of the changes have one clear directive in mind: how do we do more for all those affected by diabetes?
I realize that any change is difficult. Know the past several weeks have been difficult for me. Yet, with any decision I sign off on, I always ask myself this one question: is this decision in the best interest of the Association and the mission we serve?
I do so because I am a mission driven leader. My job is to lead the fight to help the lives of those who suffer from diabetes, to stay the course looking toward the future!
Every month, I meet countless folks who tell me story after story about themselves or loved ones who are worried about their health outcomes, medical bills or dreams for the future because of their diabetes.
I hear stories of children who face discrimination in their schools simply because they have diabetes.
And I hear stories of employees receiving unfair treatment in the workplace simply because they have diabetes.
And, providing hope for those living with diabetes is what we’re all about! And there’s so much more we can do.
To do this and to reach our full potential as an organization, we must become an even more focused and efficient organization. It’s the only way we can grow our revenue and substantially increase our mission impact.
I am sharing this update with you today because I believe this important mission does not belong to any one person or group; we are all in this together! So, I need your support—employees, volunteers, advocates, everyone!If we want to win the fight to stop diabetes, it needs our most focused efforts and this is where we are going as an Association.